The standard, located in the heart of the sunset strip, is one of California's most fashionable destinations. The standard caters to a young, sophisticated clientele who appreciate the hotels timeless modern design and off-beat sensibility. All guest rooms boast balconies with fantastic views, as well as CD players, VCRs and cordless phones. Unique decor includes astroturf, carpeted ceilings and curtains by Andy Warhol.